Overview
A brochure utilizes the leaflet or pamphlet design to communicate its message to a specific audience. Much like a flyer, a brochure can be an inexpensive advertising medium when compared to advertising budgets that include costly newspaper ads, cable or television ads, and internet marketing.
Distinctions
Even though a brochure shares the functional message of a flyer, the brochure is generally a more sophisticated, elaborate marketing piece. In fact, a brochure is usually generated on a higher paper quality and print resolution. A brochure can be readily identified by the specific fold, e.g. bi-fold, tri-fold, etc. or any creative variation thereof. The message and purpose of a brochure is to not only communicate your marketing message to an intended audience, but to do so in a colorful and presentable fashion. Whereas a flyer may be seen as a cheap, advertising medium, the brochure reflects the quality, style, and message of the distributor. In this case, many brochures have well-designed graphic layouts and numerous pages which reflect an air of professionalism and panache.
Utility
The brochure can be used for more than just a well placed display item. In fact, many effective direct mail campaigns utilize brochures as a way to eloquently convey their message to an intended audience. In fact, a direct mail brochure campaign often has a higher presentation quality than a cheaper postcard alternative or flyer distribution. Some companies use sophisticated booklets that are either distributed by their outside sales personnel or sent via targeted direct mail campaigns. At any rate, the brochure can effectively communicate with style and substance.
Business Applications
In order to carve out a distinctive presence among competitors, a well designed and crafted brochure can distinguish oneself in the marketplace. Oftentimes, prospects will call and ask for you to send them a brochure about your company. In this case, your brochure can give you a competitive advantage and a chance to tell your prospects why they should choose your goods and/or services. Also, when attending tradeshows or networking events, brochures are usually the medium of choice for passing along to prospects and contacts alike. Overall, having a steady supply of presentable brochures can keep you in front of your customer for years to come.
Professional Brochure Printing
As the case with flyers, many computer software programs have applications to print at home. Printing brochures may be a viable option if you are just starting out or maybe you are in an industry where quality and presentation are irrelevant. However, the majority of businesses needing to distinguish themselves in the marketplace require professional grade printing. Our focus has always been to save our customers time and money. Oftentimes our customers try to save money by managing their own print projects, but give up after having to spend more time managing their printer than attending to their business. Our commitment has been to streamline the print process so that you can save time and money. We can help you start saving money and time today.
