Overview
Have you ever wanted to draw more attention and publicity to your band? Proper signage and displays can help distinguish you from every other band competing for a record deal not to mention capturing fickle consumer tastes. Perhaps you are in a marching band or other professional ensemble that needs a little more visual attention. A properly designed band banner may help draw attention to your band as well as give you the recognition you deserve.
Design
Creating an appealing design that captures the uniqueness of your band itself should be the first step. As a band professional, you have spent countless hours perfecting your craft, sound, and image. Either design the band banner yourself or work with a professional designer to capture the message you want to communicate with the public. A well coordinated design can be used in other marketing materials such as flyers, posters, postcards, door hangers, rack cards, tee shirts, etc. Above all, have fun generating your band banner design.
Material Selection
Modern banner bands can be crafted from just about any material. Canvas, plastic, polymers, etc. have been used to create band banners that get noticed. The first step in determining the proper material to select would be to decide how they band banner will be used and what elements it would be exposed to over time. If you play in outdoor concert venues and/or events, consider a material that can endure through elements like rain, wind, and air debris. Although a band banner will not last forever, choosing the right type of material can ensure that the banner lasts longer than a one time performance.
Banner Care
The advantage in using a quality band banner is the fact that it can be used on numerous occasions. If you are on tour, a band banner can travel with you and be set up in a relatively short time. The key to having a banner last longer than a typical poster or other print marketing product is to properly care for the banner. If you choose a sturdy material, take the time to wipe down the banner (many of the polymer blends allow for easy wipe down) and roll it up carefully before storing it. Also, banner materials are often susceptible to heat and sunlight, so storing the banner in a cool, shady spot will increase the longevity of the banner.
Marketing Tip
A band banner directs attention to your unique brand and image in the music world. Why not supplement the message the band banner communicates with additional print marketing materials. For instance, print flyers can be a cheap, easy way to communicate with the public regarding an upcoming concert event and location. Also, you can use postcards to pass out your band information or you can pass out business cards to hopefully book future performances. Perhaps you are trying to secure a record deal with a production company and you need a professional presentation folder and CD covers to showcase your band materials and musical talent to industry executives. At any rate, consistently marketing and promoting your band can help set you apart from the competition in the music industry.
