Overview
Banner signs can be a useful way to broadcast a company slogan, logo, and/or corporate message. A banner sign is essentially a sign placed and/or printed on banner material. We typically define signs as fixed images used to convey an advertising and/or marketing message. The banner medium makes it easy to transport a sign and to spread the intended message to more than one location.
Distinction
The mental image most commonly associated with a sign is one of a fixed object with an image or text communicating a specific message. We are greatly aware of signposts signifying changes in traffic rules, routes, etc. and of the great visual signs that we find in front of historical settings or landmarks. However, these signs and their messages cannot be easily transported or routed to another location. In fact, if one used a fixed sign for every intended advertising message, a given advertising budget may be seriously depleted.
A banner allows one to display text and/or images on a medium that is not only cheap and cost effective, but allows for transportation to another location. Using a banner medium to display sign imagery, can be a great resource for disseminating a given message to multiple locations. In fact, the banner medium allows for longevity and lower costs because of the affordable print costs associated with banner generation.
Application
Adding a banner sign to one
