Overview
In previous articles, the significance and utility of the banner as an advertising medium was carefully explained. An application of the banner as an advertising medium has been the use and employment of banners by the Christian community. In essence, Christian banners have been used effectively through the years as a means to communicate with the overall Christian population, individual Christian groups and/or organization, and the public at large.
History
In years past, Christian organizations and/or affiliations used banners to create awareness and a presence of mind within the community. Even in medieval times, armies would carry Christian themed banners into battle along with their royal crests and insignias. The Christian banner signified solidarity and a cohesive purpose among Christian groups. Over time, Christian banners were used specifically within church related events and purposes. Presently, many Christian organizations utilize banners for specific events, themes, and/or sponsorship positions.
Style
The style and design of a banner originates with the messenger. In that, since banners are communication tools the messenger will usually determine in what manner and style a given message is to be advanced. Christian banners range from elaborate tapestry designs to a simple conventional banner message. Depending on the purpose and application, choosing an appropriate banner material and design would be a reflection of personal style and taste.
Applications
Organizational communication permeates throughout the world we live in today. From corporate communications to stockholders to direct mail pieces to potential prospects, we constantly need to communicate in print form. Using a banner to communicate with a given audience, allows one to display their message in a bold, unique way. The banner can be used in conjunction with other print materials such as postcards, business cards, posters, and flyers to help support and/or broadcast a desired event.
For example, suppose that a Christian organization will be hosting a given charity event. In planning for the upcoming event, the organization may have designed flyers, postcards, posters, door hangers, etc. to inform the public of the upcoming charity event. In order to maximize the charity outcome, it would be highly advantageous if the organization takes the appropriate time to design an advertising campaign. For instance, if using a mailing campaign it is crucial that an advertising/marketing list is chosen so that the attendees fit a particular demographic. Having the proper demographic helps one laser in on prospects who are more likely to attend a given charity event. As an added advertising feature, the organization may choose to utilize a banner campaign to properly disseminate their message. In this case, a banner displaying the appropriate time, place, and event information may be an added level of communication leading to a better charity turnout. In fact, how many times have you been prompted to remember a key event or function when you drove and/or walked by a location with a properly positioned banner listing all of the event details? In essence, a banner can help drive traffic and/or stir up interest within any organization provided that the message is tailored to the intended audience.
