Overview
Color imagery commands attention. Oftentimes, our attention is captivated by vibrant, rich colors that are used to communicate a given message, thought, or idea. In step with this phenomenon, color print/advertising materials are often printed in color for this very purpose. As an added feature, many banners now utilize multiple colors to boldly communicate.
Color Advantage
In a world canvassed with textual and picture images, evoking customer response and attention can be a daunting task. The average prospect can be bombarded daily with imagery across multiple advertising mediums. How would one capture needed prospect attention? For starters, using rich text, eye pleasing colors, and vivid imagery can help separate one from competitive advertisers.
Color can breathe life into a stale, common advertising message. One can readily note the difference between a one or two color print item in direct comparison to a four color item. The four color item can not only captivate attention but it can relay imagery and ideas that a one or two color item cannot. Since the human eye can process numerous colors and degrees of brightness, using vivid color in advertising campaigns can help distinguish oneself from the competition.
Color Banners
In previous articles, we discussed the distinct advantages banner advertising possesses in comparison to other print media. For instance, banners can communicate an advertising message in a bold, direct way that other print media cannot and a banner can be reused. Adding color to the already effective visibility of a banner campaign can heighten the senses and alert prospects to a given advertising message.
For example, what advantage would a one color banner have over a multi-color banner? Well, a one color banner (standard background color with one ink color of choice) can direct traffic and attention while communicating a given message, but the message may be more visible with the aid of multiple colors. Since we mentioned that the human eye is capable of processing numerous colors and degrees of intensity, printing a banner in vivid color may be a way to captivate the intended target
