Overview
Print advertising alone makes up for most of the advertising messages that we come into contact with on a daily basis. Advertising messages bombard us with images and text urging us to purchase a given good and/or service. In fact, the use of technology has allowed advertisers to flood our email inboxes with advertising messages despite our efforts to contain their efforts. However, as long as we live in a free market economy, businesses will have to continually find more creative ways to communicate with their targets daily.
Historical Background
From the dawn of time, people have sought to communicate. Communication channels have evolved over time, but the need for mass communication via economic necessity traces its roots back to the infancy of modern commerce. Early explorers needed to exchange their wares for currency or trade and communicating via print materials such as calling cards, trade cards, etc. served to inform a given audience of the merchant
